Polaris Redesigns Website(s)

The company says that the new Pure Polaris website makes it faster and easier for riders to find accessories and apparel, with more information about the products. Customers can choose from among several ways to search for everything from windshields to plows and full cab enclosures.

The site displays the most up-to-date lists of vehicles, making it easy for consumers to search only for accessories that fit their ride. Accessories can be found according to product type (performance, comfort, cargo, etc.) or by the vehicle model name or model year.

In addition, there are maintenance guides that will help riders care for and better understand their vehicles, and convenient links that provide access to owner’s manuals and safety and service bulletins. There are also links between Pure Polaris pages and the Polaris and Victory vehicle information pages so consumers can research a vehicle and accessories at the same time.

"Our new website gives customers what they’ve asked for: more information that’s easier to find through simple search tools,” Scott Swenson, vice president/general manager of the PG&A and Snowmobile Division, says in a press release. “We also significantly enhanced the vehicle fit information to ensure it’s clear to customers which accessories fit their specific vehicles.”

The Pure Polaris website gives riders 24/7 access to detailed product information, and after researching products online, a rider can order PG&A directly from Polaris or take a list of part numbers to a dealership. According to Polaris, the new website features:

• Easy Navigation and Product Searches: Customers can search for Pure Polaris products by product type, by vehicle model name or model year, or by vehicle family.
• Easy-to-Find Vehicle Info: There are convenient links between vehicle information pages and pages featuring Pure Polaris accessories for those vehicles.
• Easy Vehicle Customization: The Polaris and Victory "Customizer" tool lets customers customize virtual 2010 and 2011 models online. The “Customizer” shows how selected accessories look installed on vehicles, and a list of the accessories can be printed and brought to a dealership.
• Parts & Maintenance: Riders will find FAQs about maintenance procedures, quick reference guides, and videos. There are also links to online parts catalogs, vehicle safety and service bulletins, and the Pure Polaris Oil website.